Hi, I’m Tanya Kūl
Designer & Art Director. I make complicated things feel clear, distinctive and surprisingly simple.
I work across digital products, brand identities, websites, packaging and communication. The format changes. The job is usually the same: understand what actually matters, find the idea that makes everything click, and turn it into something people can use, understand and remember.
Over the years, I’ve worked on everything from AI-powered skincare and financial products to architecture, enterprise tech and an art biennale in Antarctica. One of my projects was shortlisted at Cannes Lions.
I’m equally interested in the big idea and the irritatingly tiny detail that makes the whole thing work. I can think about positioning, product logic and visual systems, then spend an unreasonable amount of time fixing the two pixels that nobody else noticed.
I like ambitious projects, curious people and clients who want a thinking partner, not just a pair of hands. I ask questions, explain my decisions without hiding behind design jargon, and care about making work that survives contact with real users, real businesses and real life.
I also believe working together should be enjoyable. Good work rarely comes from unnecessary drama.
A little less professionally
I have a habit of acquiring hobbies that require either patience or questionable judgement.
So far the collection includes brush pen calligraphy, shakuhachi, rock climbing, surfing and running. I’m still deciding whether this counts as having a well-rounded personality or simply being very bad at sitting still.
I’m currently based in Buenos Aires and work with people and companies internationally.
If you have a product, brand or idea that deserves better than the obvious answer, I’d love to hear about it.
