Angel Call
Shortlisted at Cannes Lions
in Creative Data
Scania
Communications
Award winner
Award winner in Non-Profit-Digital
Angel Call is a unique mobile app that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving.
Client
Scania
Year
2016
Category
Automotive
My scope of work
App Design
Web Design
The case
created by Geometry Global: credits
According to statistics, drowsy drivers cause 20% of road accidents. And 28% of Russian drivers have admitted to falling asleep at the wheel at least once. They endanger not only themselves, but everyone else around them.
This is an opportunity for Scania to find a solution that would both help the situation and represent the company’s human-oriented and forward-thinking approach.
We needed to find a powerful, relevant and emotional way to deliver our message to our target audience.
CREATIVE IDEA
AngelCall app gives personal touch to safety control mechanisms.
Every long haul trucker has an “Angel” back home, someone who loves him and worries about him. With this application they can keep their husband or father safe and sound.
When Scania’s Fleet Management System detects that the driver is tired and needs rest, our application alerts the “Angel”. After the signal he or she immediately calls back and makes sure that their loved one gets some sleep. They keep the driver active by talking to him - until he reaches the rest area. As a result, the driver and the road stay safe.
"The eye-catching design ensured that information was presented correctly and effectively and real harmony in form and content was achieved."
—
Press-release Janus Worldwide, July 25, 2017
The app
I've made the app as intuitive and easy to use as possible – so even a child can make an Angel call.
But being an Angel is still a serious job. To make it more fun, I've added the achievement system — with badges for acts of care. They can be shared easily on social pages.
We've launched a site about Angel Call app where users could see how it works and download the app.
The site also explains how you could connect to exact driver via Scania ID's.
